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THE HONEST KITCHEN VOLUNTARY RECALL

SAN DIEGO – February 21, 2013 – The Honest Kitchen today announced that it is voluntarily recalling
five lots of its Verve, Zeal and Thrive pet food products produced between August and November 2012
and sold nationwide in the US and Canada via retail stores, mail order and online after August 2012
because they have the potential to be contaminated with Salmonella. No other Honest Kitchen batches,
production dates or products are affected.

Healthy people infected with Salmonella should monitor themselves for some or all of the following
symptoms: nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Rarely,
Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis,
muscle pain, eye irritation, and urinary tract symptoms. Consumers exhibiting these signs after having
contact with this product should contact their healthcare providers.

Animals with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and
vomiting. Some animals will have only decreased appetite, fever and abdominal pain. Infected but
otherwise healthy animals can be carriers and infect other animals or humans. If your animals have
consumed the recalled product and have these symptoms, please contact your veterinarian.

The Company is taking this action after learning that one of its raw ingredients suppliers has recalled a
batch of human-grade parsley that may contain Salmonella. The batch of parsley was shipped to the
Company in 2012 and used in the production of five lots of finished Honest Kitchen products.
The Honest Kitchen regularly tests for Salmonella and other pathogens as part of its quality control
process and has not received to date any reports of illness associated with these lots of products.
Nonetheless, the Company is proceeding with this action in order to ensure the full safety and quality of
its products.

“We are committed to providing the highest-quality human-grade food available to our customers’
pets,” said Lucy Postins, founder, CEO and CMO of The Honest Kitchen. “While our quality control tests
did not find evidence of Salmonella in any of our finished products, we are accountable for everything
we make, and are taking precautionary action to ensure the safety and integrity of our products.”

The lots being recalled are:

Recalled Lots

Item Code Product Name Production Date Size Lot Number
V4 + VR VERVE 8/20/12 4 lb. box,
10 lb. box
2332A
(batches 1-3)
VR VERVE 11/1/12 10 lb. box 3062A
(batches 8-9)
TM THRIVE 9/18/12 1 oz. sample 2622A
(batch 3)
-Z4 + ZR ZEAL 8/14/12 4 lb. box,
10 lb. box
2272A
(batches 1-5)
ZR ZEAL 9/21/12 10 lb. box 2652A
(batches 1-4)

What to do if you have the recalled product?

If you have possession of recalled lots of Honest Kitchen Verve, Zeal or Thrive products, please follow these instructions:

  • Stop feeding the products to your pets
  • Remove the UPC (bar code) and lot code from the packaging. Lot codes are located on the top of product boxes either adjacent to or opposite the UPC.
  • Discard the contents in a covered trash receptacle.
  • Submit for a replacement or full refund of the MSRP of the affected products (plus we will reimburse you $1.00 to cover your postage), by mailing the UPC and lot code along with a completed Reimbursement Form to The Honest Kitchen, 145 14th Street, San Diego, Calif. 92101, Attn: Reimbursements. All refunds will be processed within five business days (plus postage time).

If you have questions, concerns, or frustrations, please call our toll free number, 1-866-437-9729 or send an email to info@thehonestkitchen.com. Customer service representatives will be available Monday through Friday, 8 a.m. to 4 p.m. PST to respond to inquiries.

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